It might seem odd for a business today to focus on press releases. After all, this is the information age, the time in which we all know everything, almost instantly, right? Not so, in the world of business.
For businesses to get their information out to the public they must release it, just as they did in 1955. As strange as it may seem, this is still just as crucial to sales and business growth as it has ever been; getting in front of the public eye is all about pushing your name into their line of sight. However, the method modern business use has changed drastically since the middle of last century. Press release distribution software has become the darling of today’s public relations.
Automating the Process
Making light work of a necessary task is good business sense, and this is certainly true of releasing public relations and the distribution of press releases. Over 80% of consumers polled prefer to read their news online, so releasing information to news sources automatically is assistive in getting that information to readers more quickly. Companies who provide automated solutions for press release distribution play an important role in this process by making sending releases to multiple sources as quick and easy as the press of a button.
Reaching More People
Press releases are all about reaching out to potential consumers and supporters. Drumming up interest this way is a business tactic nearly as old as the concept of business itself; people cannot spend their money on your products or invest in your company if they don’t know anything about it. Press release distribution software assists in bridging the gap between potential investors and buyers by getting information in front of as many people as possible, as quickly as possible. It’s the modern way of running to the presses, as easy as clicking a mouse from the comfort of your office!