Brand Development Tips

Posted by Jackie Rogers, on Nov, 2018

If you’re thinking of improving your brand development efforts in Naperville, IL, you have come to the right place. Learn more about key insights into the process of creating the type of branding that sticks and lasts a lifetime.

Who Are You Talking To?

Businesses create a brand to communicate to a specific group of people. This group is called your audience. Your target audience is a group of people who have specific problems and are looking for solutions to their problems. Your branding must speak to this niche and appeal to it based on its tendencies and preferences.

What Is Your Brand Position?

This is where it gets more interesting. You can create a general brand that is forgettable or you can create a brand that garners instant recall and improves how people perceive your business. For example, if your business sells gourmet lemonade, what should your tagline be? Should it be:

  • “The best lemonade in town”
  • “World class lemonade”
  • “Fancy lemonades forevermore”

The answer depends on what you know about your niche. Remember, niches are people, not just abstract groups of consumers. Find out how your niche thinks and your branding efforts will improve.

How Will You Communicate?

It is estimated 80 percent of searches on mobile phones are now carried out through Google. That is a lot of searches per month, representing literally billions of individual queries. However, you still need to remain focused. Where is your niche hanging out? Are they on Instagram, Facebook or Twitter? How will you reach them online? Offline efforts are just as important. Your brand development in Naperville, IL, needs to implement both.

Local marketing is specific and must be seen and felt in the physical, rather than just online. Online campaigns must also align with physical campaigns if you have a brick and mortar location.

Discover how experts do brand development in Naperville, IL, at PaulGregoryMedia.com.

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