3 Reasons to Upgrade the Web Responsiveness of Your Designs

Posted by Jackie Rogers, on Dec, 2015

Thinking about hiring a web design company for a responsive web design? The launch of smart devices has driven a lot of users to shift from desktops to mobile and handheld gadgets. With mobile internet, more and more people are going online with their phones than their laptops or tablets. Many customers, and a majority of your market, even prefer that medium. So the next step in finding a way to connect to your audience is to create a presence with a responsive web design. Here are some reasons why using a responsive web design matters, according to Tech.co:

  1. Helps you optimize for search. Google has long made it obvious that it prefers responsive web designs. Failure to upgrade yours could lead to a devastatingly low page ranking. The problem with that is, most people often confine their search for a site within the first 3 pages of the SERPs. So if yours don’t appear in any of those pages, then you lose out on your chance to attract potential customers. That’s why it’s important to rank high on the SERPs; It helps your customers find you quickly and easily.

  2. Improves user experience. An interactive web design will help you improve the navigation and user experience in your site. A lot of readers tend to stay longer on responsive sites while spending shorter amounts of time on sites that employ non-responsive designs, which are harder to navigate. And of course, the first goal in the sales and marketing funnel has always been: to make your customers stay on your site. The longer they do, the more chances you have to convert them from browsers into customers.

  3. Increases sales. Better user experience tends to result in higher conversions. That’s because the easier and simpler your site navigation is, the more it appeals to your customers. So if you’re looking for a way to drive your bounce rate down then hiring a web design company like Iron Springs Design in Prescott to take care of your design needs is a sound choice. Think of them as your experts for Prescott web design.

Don’t waste your site resources by leaving those old, non-responsive web designs in place and hoping for the best. People usually consign anything beyond the first pages of the SERPs to oblivion so take steps to ensure your site lands within the top ten. With the help of a great web design company, you’ll surely make that happen sooner rather than later.

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