If your Austin company provides a single product or service, more or less, you may have trouble constantly coming up with new, relevant content for your company blog, and readers may lose interest if they keep seeing the same idea over and over. When your blog becomes solely a tactic for search engine optimization by providing keywords that help it to rank higher in search results and loses its vitality as an interesting blog in itself, then you defeat your own purposes. Even if visitors find your site quickly, if they come to a bland blog that is full of repetition, or worse, a blog that merely regurgitates the same content that is ubiquitous on the Internet, the visitor will likely click away and never come back. Wouldn’t you?
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