How Social Media Can Improve Your Sales

Posted by timothyharvard, on Jan, 2018

If your business doesn’t have a strong social media presence, you could be losing out on a lot of potential customers. Before you dismiss social media marketing as a passing trend that doesn’t translate into real sales, consider that there are over 2.8 billion people around the globe using social media and Facebook alone influences more than half of consumers’ purchases on and offline. If you’re too busy running a business to manage social media accounts, a company specializing in web design in Nairobi can handle it for you. Here are some of the ways it can help generate more business.

Better Customer Service

Social media gives you the opportunity to interact directly with your customers and provide them with outstanding and responsive customer service. When a customer voices complaints or a desire to see something more from your business, you have the chance to respond right away. Not only does that improve customer satisfaction to help ensure repeat business, over 70% of consumers who have a good social media service interaction are likely to recommend that business to other people.

More Opportunities To Make a Sale

Every time you share a blog post, a great image or a video clip on social media, it provides an opportunity for everyone who sees it to click through to your website and make a purchase. Even if someone doesn’t click through right away, the more positive experiences they have with your business on social media and the more they begin to recognize your brand, the more likely it is they’ll make a purchase eventually. A professional in web design in Nairobi can even help you develop content that gets more shares.

Higher Ranking in Search Results

Although search engines like Google keep their ranking algorithms secret, they do share clues about what makes a website rank higher in search results. Being a known, trustworthy brand is one way to rank higher and having a strong social media presence is almost certainly a marker of a credible brand. Having more followers is a sign of being trustworthy and being on social media gives you the opportunity to increase your brand awareness, thus building authority and trust. Whether the mechanism is direct or indirect, there’s a good chance having a strong social media presence helps you rank higher.

Although the time investment is relatively small, it’s important to focus on the right platforms and manage your accounts in a savvy way. Unless you know your way around social media, you might be better off hiring someone who specialized in web design in Nairobi to handle it for you. Contact Ace Solution Africa.

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